It all starts with an idea. But once the idea takes hold, how do you execute it? By using your hands, of course. No, we're not talking about the movie Inception. We're talking about the Honda commercial, "Hands," which recently won big at the 2014 One Show Automobile Advertising of the Year Awards.
The spot features a man sitting at a table, and a bolt rolling up to him. Using it, he twists it into a variety of different shapes. First, a steam engine. Then, a motor cycle. And after that, a variety of cars and trucks. Finally, he shapes the bolt into a HondaJet, which flies away.
The spot isn't the only one that won at the awards this year. Two others--"Sound of Honda" and "Illusions"--also won, making our preferred automaker the big winner of the ceremony.
You can check out the spot below.